Our objective is to get as many qualified buyers into your home as possible until it is sold. We will work closely with you to create an effective marketing strategy that will attract the right buyers, and ultimately negotiate the best possible deal for you. We will use the most appropriate marketing and networking resources to gain maximum exposure for your property, increasing it’s visibility to buyers and their agents. The aim is to get the highest possible dollar value for your property with the fewest compromises on your part. We will confidently guide you through the sales process and work closely with you every step of the way, and we will coordinate all aspects of the sale and closing so that you can focus on your new home.

Technology has changed the very nature of marketing. In today’s market, the first showing is always online, and you need to be seen to be sold.

We’ve developed a proven process based on communicating, educating and facilitating, which leads to a quicker, more enjoyable buying experience. We will help you select only those properties that fit your needs and budget, as well as point out the strengths and weaknesses of each property you choose to view. We will ensure that you achieve the desired results and find the perfect home or investment property in this ever-changing market.

Information and communication is at the very core of the buying process, and our proven formula will put you in the best position to succeed. Our hard work and network of contacts will help take the legwork out of your property search so that you can focus on properties that meet, and exceed, your expectations.

1.  Clearly Overpriced

Every seller wants to realize the most amount of money they can for their home, and real estate agents know this. If more than one agent is competing for your listing, an easy way to win the battle is to over-inflate the value of your home. This is done far too often, with many homes that are priced 10-20% over their true market value.

This is not in your best interest, because in most cases the market won’t be fooled. As a result, your home will languish on the market for months leaving you with a couple of important drawbacks:

Your home is likely to be labeled as a “troubled” property by other agents, leading to a lower than fair market price when an offer is finally made.
You have been greatly inconvenienced with having to constantly have your home in “showing” condition…for nothing. These homes often expire off the market, forcing you to go through the listing process all over again.

“A great home is worth nothing without exposure. You have to be seen to be sold. With over 90% of buyers starting their home search on the Internet, the first showing is always online. Our objective is to have buyers sold on your home before they even walk through the front door.”

2.  Somewhat Overpriced

About 3/4 of the homes on the market are 5-10% overpriced. These homes will also sit on the market longer than they should. There is usually one or two factors at play here: either you believe in your heart that your home is really worth this much despite what the market has indicated (after all, there’s a lot of emotion caught up in this issue), OR you’ve left some room for negotiating. Either way, this strategy will cost you both in terms of time on the market and the ultimate price received.

3.  Priced Correctly at Market Value

Some sellers understand that real estate is part of the capitalistic system of supply and demand and will carefully and realistically price their homes based on a thorough analysis of other homes on the market. These competitively priced homes usually sell within a reasonable time-frame and very close to the asking price.

4.  Priced Below the Fair Market Value

Some sellers are motivated for a quick sale. These homes attract multiple offers and sell fast – usually in just a few days – at, or above, the asking price. Be cautious that the agent suggesting this method is doing so with your best interests in mind.


Selling With Us

When selling your home you want to make sure your biggest asset is being handled professionally by someone with experience and a proven track record. We personally handle all selling and buying duties from beginning to end, and the expertise that you have hired stays with you throughout the selling process.

When selling your home, there are a number of issues that need to be considered: timing, the market, and the economy, to name a few. It is not always the best time to sell a home, and we will be able to let you know if the market is hot or not and make you aware if there are competing homes available, and whether you should wait until they sell.

Together we will sit down and determine all the factors for selling, and then develop a plan of action to optimize your sale.

“Understanding the factors that can impact the market value of a home is absolutely essential. Pricing your home right the first time is one of the most important elements in obtaining the best possible price…it’s one of the most important decisions to make when you decide to sell your home, and everything else hinges on it.”

The #1 Reason Sellers Hire Us: Our Marketing Plan

Our Marketing Plan is extensive and is designed to maximize the exposure of your property and enable you to get the highest price possible. Our plan goes far beyond just putting your property on MLS, handing out flyers and hosting an open house. Every step in our process has a specific and intentional purpose – and increases your chances for a successful outcome.

It covers everything from prepping the home for sale, launching the social media campaign, and traditional marketing, to creating a dedicated web site, networking with Buyer Agents, and aggressive follow-up and communication. It is a proven process that takes the guesswork out of the picture, and will give you confidence that we are doing everything possible to get your home SOLD.

Real estate agents may appear to be all the same at first glance, but we challenge you to find another real estate team with such a detailed and effective plan, that can virtually guarantee the highest possible exposure and attention for your property.


“Greg and his team went above and beyond with our listing. It was our second time using their service and we truly believe that the speed of sale and high offer are a testament to the professionalism and dedication of his team.”

– Rosanna & Steve M.


Hiring us shouldn’t cost you a cent. In fact, we aim to pay for ourselves in the selling price we bring and the level of service we provide.

Much like a financial broker or portfolio manager, an agent should be a profit centre. If a broker’s fees are 2.5% and your portfolio earns 8-10%, he has not only paid for himself, but was actually profitable to you. Any professional you engage is an investment on your part and, in this case, we would consider that to be a good return on your investment. If however, your portfolio loses 8 -10%, then the fees you paid become an expense.

The same applies in real estate. If an agent is a good communicator and strategist, a skilled marketer and negotiator, has the right mindset, experience and ethics, you are pretty well guaranteed a successful outcome of the sale, as well as a good return on your investment.

You don’t need to be an expert in selling a home. You need to find an expert to do it, just like in any other field. Even if you didn’t know a single thing about selling strategies, prices, marketing or negotiating, but ended up in the hands of a true professional with knowledge, skills and good ethics, you are guaranteed a successful outcome.